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Why consistency is key in blogging.
Here are a few tips I’ve learnt about consistency. When it comes to blogging, it doesn’t matter if you’re a newbie or a veteran blogger, consistency is super important!
Even though I’ve only been blogging with this blog for a couple months, I’ve actually been involved in blogging for a few years.
I’ve set up many blogs over the years and learnt a lot over that time.
Even though I’ve personally struggled with consistency in the past I’ve also learnt how important it is. I’ve known the importance of consistency but because of lack of confidence and my anxiety, I’ve not had the best journey until now that is!
Some bloggers believe the amount of posts you have is the most important, some believe quality over quantity is number one. It’s really down to personal preference as is most things within blogging.
What I have learnt and something I personally think should be up there in the top three tips for having a successful blog is being consistent.
What is consistency?
Google’s definition says “acting or done in the same way over time”
The best way I’ve heard it explained is when you have a favourite TV show, let’s say Coronation Street you know that it airs on the same days every week, at a set time, so we know when to expect the next update.
It’s the same with blogging. If you have a loyal following and they are eager to read your next blog post it’s a good idea to have a set schedule so people know what to expect.
Building a following
It’s also important to be consistent so you can build a following. Especially if you’re new to blogging. If you say you’ll be posting twice a week on a Tuesday and a Thursday it’s imperative that you stick to that.
Even if you decide to only post once a month, if you say there will be a post on the 15th of every month that’s what your followers will expect and if you don’t deliver, eventually they will get fed up and go looking somewhere else. I’ve experienced this, its true, people do get fed up with waiting.
It’s ok in the very beginning to experiment and see what works best for you, but once you make the commitment stick to it.
Don’t overwhelm yourself
I’ve made commitments in the past and not been able to stick to them mostly down to me overstretching myself and giving myself stupid expectations.
In my opinion, it’s better to under promise and over perform, than the other way round. When it’s the other way round people get disappointed and fed up which is not ideal.
Consistency is key.
I think most people will agree that consistency is key to most things in life.
This is no exception in blogging. I’ve found that with goal setting, and having a content schedule I’m now much more prepared and organised when it comes to having posts ready to go out.
A big tip I can suggest is to try, if you can, to get ahead with your posts. Even if it’s just the text and having it saved as a draft somewhere.
I found it so much more difficult being consistent when I was writing the posts the day before they were due to go out.
Obviously, I’m not saying get ahead if you’re happy with your routine and getting everything done that you need too. I’m suggesting it for people in the same situation I was and who a struggling a bit.
I’m still currently working on getting as far ahead as I possibly can. The way I’m working through all my posts is as follows.
My Strategy to Consistency
I print out a blank Google Calendar and jot down which blog posts I want going out on which day, with a rough working title.
Then, whenever I’ve got time I start writing. I personally find it easier to write them in the order they are going out. I tend not to pick and choose and jump around.
Then once I have a weeks worth written, I open them on my PC create a scheduled post paste the text in and schedule it for the day I want it to go live.
Then I will sit and create all the images for those posts and go back and add them in, then save it.
Once that is done I’ll work out how I’ll be promoting each blog post on which social media platform, when and for how long.
I’m currently looking into a social media scheduling software to help out with this but at the minute I’m doing all my social media manually.
I’m still working on my schedule and trying to get ahead of myself, it’s not easy, but I can now see the benefits of putting in a large amount of work in one go, and being able to sit back knowing your posts are all ready and scheduled.
This gives you more time to work on other parts of your blog, such as creating new content like opt-ins or figuring out how you’ll be monetizing or how you’re going to go about landing your first sponsored post.
Being ahead is a definite bonus in being consistent especially if like me you no longer work well under pressure.
I’m ok with a bit of pressure, its when I know that 3 blog posts are due, as well as a video and I’ve not even looked at my eBay listings that week!
We don’t need to get into these muddles, with a bit of organisation and some hard work we can do this!
So, are your struggling at all with consistency? Could you do with getting ahead? Would that help you out with your blogging journey and managing your workload; or have you found a different solution to keeping everything running and starting consistent, I’d love to know, drop me a comment.